Wednesday, January 5, 2011

Plans for CommunityAnalyticsCA ... a blogspot blog

Dear Colleagues

The CommunityAnalyticsCA blogspot blog is being replaced by this TrueValueMetrics blog ... the name changes ... but probably not the theme.

It seemed for a while that the system of value accounting being developed would emerge as "Community Analytics" but it turned out that this name was already in use by another organization. While we were doing different things, the potential for confusion existed, and they were "first" so it was our responsibility to arrange to move on. We did not do it as quickly as we would have liked, but now it is happening with TrueValueMetrics the name.

Most people prefer the new name ... some would have liked us to keep with Community Analytics. I am more concerned about the product than the way it is named. As always, ideas to make metrics really work so that we are measuring the right things and encouraging the right behaviors are always welcome.

By the end of this year, I am hoping that True Value Metrics will be starting to be a factor in the way people think about profit. It is long overdue.

Best wishes

Peter Burgess

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